Privacy Policy

Last updated: April 24, 2026

1. Introduction

Rock Automotive, operated by Rock Automotive LLC ("Rock Automotive," "we," "us," or "our"), operates the website at rocksauto.us (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site, contact us by phone or email, or place an order.

2. Information We Collect

We collect information you provide directly to us, including:

• Contact information: name, email address, phone number, and mailing address.
• Vehicle information: year, make, model, VIN, engine specifications, and other vehicle details necessary for fitment verification.
• Order information: products ordered, order history, and payment method details (processed securely — never stored on our servers).
• Communication records: emails, phone call records (for quality assurance), and contact or vehicle-lookup form submissions.
• Website usage data: IP address, browser type, pages visited, time spent on pages, and referring URLs (collected automatically via cookies and analytics tools).

3. How We Use Your Information

We use the information we collect to:

• Process orders: fulfill your auto parts orders, process payments, and arrange shipping.
• Verify fitment: cross-reference your vehicle information with part specifications to ensure accurate compatibility before an order is finalized.
• Provide customer support: respond to inquiries, resolve issues, and assist with returns or warranty claims.
• Communicate with you: send order confirmations, shipping updates, and respond to your messages.
• Improve our services: analyze usage patterns to improve our website, product catalog, and customer experience.
• Comply with legal obligations: maintain records as required by applicable laws and regulations.

4. Information Sharing

We do not sell your personal data. We do not rent, trade, or share your personal information with third parties for their marketing purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text-messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may share your information with the following categories of service providers, solely as necessary to fulfill our services:

• Payment processors: to securely process credit and debit card transactions.
• Shipping carriers: UPS, FedEx, and USPS to deliver your orders and provide tracking information.
• Analytics services: to help us understand website usage patterns (data is aggregated and anonymized).

We may also disclose information when required by law, to protect our rights, or to comply with a judicial proceeding, court order, or legal process.

5. SMS / Text Messaging

Rock Automotive operates a transactional SMS messaging program for customers who have opted in to receive texts. This is a customer care program — we do not send marketing, promotional, or broadcast messages.

How you opt in

You can opt in to receive SMS messages from us in one of two ways:

• By phone: when you call us at +1 (877) 776-0306, one of our specialists will ask whether you agree to receive text messages about your order. If you say yes, we record your consent in your order record.
• Online: when you submit our contact form at rocksauto.us/contact, you may check the SMS consent checkbox. Submitting the form with that box checked confirms your consent.

Consent is always affirmative. The consent checkbox is never pre-checked, and we never send SMS to a phone number unless the customer has clearly agreed to receive messages.

What messages we send

After you opt in, Rock Automotive may send you texts related to:

• Order tracking and shipping updates
• Invoices and payment confirmations
• Product confirmation photos so you can verify the exact part before we ship
• Replies to questions you asked our support team
• Missed-call follow-ups when you reach our voicemail

We do not use SMS for marketing, promotions, sweepstakes, loan offers, cryptocurrency, or any purpose unrelated to your order or inquiry.

Frequency, rates, and controls

Message frequency varies based on your order status and support needs. Message and data rates may apply according to your mobile carrier plan.

You can opt out at any time by replying STOP to any message from us. Reply HELP for assistance, or contact our team directly at support@rocksauto.us or +1 (877) 776-0306.

Your SMS data is private

As stated in Section 4 above, mobile information — including phone numbers, SMS opt-in status, and consent records — is never shared with third parties or affiliates for marketing or promotional purposes. SMS opt-in data is excluded from every category of information sharing described in this policy.

6. Data Security

We take the security of your personal information seriously. Our protective measures include:

• SSL encryption on all pages of rocksauto.us to protect data in transit.
• Secure, PCI-compliant payment processing — we do not store your credit card information on our servers.
• Access controls limiting employee access to personal information on a need-to-know basis.
• Regular security reviews and updates to our systems and processes.

While we implement commercially reasonable security measures, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

7. Cookies and Tracking

Our Site uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. Types of cookies we use include:

• Essential cookies: required for basic site functionality.
• Analytics cookies: help us understand how visitors use our site (for example, Google Analytics loaded via Google Tag Manager).

You can control cookies through your browser settings. Disabling cookies may affect some features of the Site.

8. Your Rights

You have the following rights regarding your personal information:

• Access: request a copy of the personal information we hold about you.
• Correction: request that we correct inaccurate or incomplete information.
• Deletion: request that we delete your personal information, subject to legal retention requirements.
• Opt out: unsubscribe from marketing communications at any time.

To exercise any of these rights, contact us at support@rocksauto.us. We will respond to your request within 30 days.

9. Children's Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective when posted to the Site. We will update the "Last updated" date at the top of this policy. Your continued use of the Site after changes constitutes acceptance of the updated policy.

12. Contact Us

For privacy-related questions or requests, contact us: